?Read this text taken from an article about Marketing Communications.
?Choose the best sentence to fill each of the gaps.
?For each gap 9—14, mark one letter (A—H) on your Answer Sheet.
?Do not use any letter more than once.
Many management writers have discussed the idea of satisfying customers’ needs and wants. H Despite the vast amount of information available on customers, finding out exactly what they require is a challenge that certain companies, such as Sainsbury's and Marks and Spencer, have found extraordinarily difficult to meet. (9) . In a report written by the research company Business Intelligence,50% of companies felt that their marketing communications were ineffective and 85 % said that any attempt to gain customer loyalty failed.
The two extremes of marketing can be summarized by looking at the difference between the East and the West. (10) . Biros, socks, Light bulbs—if it can be made and distributed then there is a market. In the prosperous West, it is the other extreme. Such is the attraction of profit that the marketing specialists are competing with some incredibly sophisticated advertising for some rather simple products! (11) . The Internet is also adding another dimension to the marketing process as is the growing resistance to subtle, clever advertising, which seems to have lost its edge in the marketplace.
Out of this turmoil there has evolved another definition of marketing known as customer relationship marketing(CRM). Customers are much less loyal than they used to be and can afford to chop and change. (12) .
Microsoft did this by reorganizing the business around the customer, splitting itself into four new divisions which focus on the customer. (13) . The call centers are likely to form. the basis of the future of marketing, although there is little evidence that they will work. (14) .

Infants use all their senses to learn the world. They '...

未知题型Infants use all their senses to learn the world. They 'talk' with【M1】______
others through actions and sounds, experiment with objects and noises.【M2】______
They enjoy watching the results of their actions. This is how children
learn, make sense of the world, and learn to communicate. When the【M3】______
babies coo, babble, and interact with others, they are developing
language skills.
Children quickly begin to understand the meanings of symbols--that a
smile and pleasant tone of voice mean the person speak to them is happy,【M4】______
that dimming lights mean it is naptime, and that putting on a coat means a
trip to outside. 【M5】______
Young children think that when they cannot see someone and 【M6】______
something, it is gone forever. When important people in their lives leave,
they do not understand that they will return. This period of development
is hard with parents and children. 【M7】______
Parents can make these times less stress by letting a child hold and【M8】______
keep personal objects, such as stuffing animals, blankets, or a family【M9】______
photo. Around the second year of life, children begin to form. mental
pictures of objects, and that makes easier for them to say goodbye to 【M10】______
moms, dads, and other people they are about.
【M1】

You are going to read a magazine article about learning...

未知题型You are going to read a magazine article about learning to fly a plane. Eight paragraphs have been removed from the article. Choose from the paragraphs A-I the one which fits each gap (15-21). There is one extra paragraph which you do not need to use. There is an example at the beginning (0).
Learning to Fly
I had been testing cars and motorcycles for over twenty years. I couldn't take any more. It wasn't terribly exciting and, in any case, new cars were beginning to look identical and drive similarly. What I needed was a new challenge.
Unfortunately, I wore glasses. The Royal Air Force wouldn't consider anyone for pilot training unless they had perfect eyesight. Halfway through an aptitude test, they realised that my eyes were far from perfect. I didn't stand a chance.
【B1】__________
It was an obvious choice. It's just twenty minutes' drive from my home. It's very quiet, too, so the t;90 per hour fur the training is spent flying in the air, not waiting on the ground for other planes to take off.
【B2】__________
It took me a whole year to get my private pilot's licence. It started well, with my first solo flight coming after just seven hours. Then came all the studying, the exams, the hard work. I never thought I'd get to the end of it.
【B3】__________ Then came last winter and the end of the course was in sight. For weeks, the weather was so terrible that for most of the time it was impossible. to fly. Strong winds, heavy rain and even snow and ice made flying conditions extremely hazardous.
【B4】__________
But finally the first of three practical exams arrived- the navigation test. The exam finer sets you a course that you have to plan according to the weather, and then fly with him sitting beside you.
【B5】__________
I passed this test, but I don't know how. The second test involves flying cross-country to two other ah ports. which you can choose, and landing at both. The important thing is to give the right messages to the air-traffic control people and understand their replies.
【B6】__________

You are going to read an article about people who chang...

未知题型You are going to read an article about people who changed their jobs. For questions 23-35, choose from the people (A-D). The people may be chosen more than once. There is an example at the beginning (0).
Which person mentions
enjoying their pastime more than the job they used to do?
enjoying being in charge of their own life? 【S1】______
being surprised by suddenly losing their previous job? 【S2】______
not having other people depending on them financially? 【S3】______
missing working with other people? 【S4】______
undergoing training in order to take up their new job? 【S5】______