New Land Conference Information Center
Booking Form
Name: Preston (5) _________________
Facilities needed: 1 large (6) _________________ and 4 small ones
Other requirements: close to the city
Hotel to be booked: Capitol Square Hotel
Cost: $150 for a large room, at (7) _________________
(8) _________________: $100

5（）

A．The results ran contrary to the company’s expectation.
B．It achieved a great success.
C．It took a great portion of market share.
D．The new technology was not popular among customers.

A. The risk analysis produces a discount rate that is applied to the brand earnings to come up with a net present value of the brand.
B. Some attempts rely on little more than opinion polls or ad spending.
C. Next, with the help of analysts from J. P. Morgan Chase Co., Interbrand projects net earnings for that segment of the business.
D. In this environment, just holding your own is an accomplishment.
E. They should be famous and have a good reputation around the world.
F. The next step is to winnow the earnings generated by the brand from the earnings generated by other intangibles.
G. They had to be global in nature, deriving 20% or more of sales from outside their home country.