What Is a Tour Operator? Tour operators are businesses ...
单项选择题What Is a Tour Operator? Tour operators are businesses that combine two or more travel services (e.g. transport, accommodation, catering, entertainment, sightseeing) and sell them through travel agencies or directly to final consumers as a single product (called a package tour). The components of a package tour might be preestablished, or can result from an“a la carte” procedure, where the visitor decides the combination of services she/he wishes to acquire. A tour operator is often described as an intermediary. As Cooper et al. (1998) have said: “ The principal role of intermediaries is to bring buyers andsellers together, either to create markets where they previously did not exist, or to make existing markets work more efficiently and thereby to expand marketsize... In all industries the task of intermediaries is to transform goods and services which consumers do not want, to a product that they do want.” Tour operators are the crucial link in the distribution chain,representing thecentral connection between customers and providers of services and therefore having the power to influence both sides, the demand and the supply, according to their interests. The product that a tour operator offers to the customer is the “inclusivetour”, i.e. the packaged combination of transport, accommodation and services. Due to bulk buying, the tour operator is able to offer this package at a cheaper price than the customer would have been able to achieve dealing directly with suppliers. This package is distributed to the customer either directly (e.g.direct sell, internet) or via a “middleman" tne travel agent,who arranges the sale the package for commission, usually 10% of the retail price. Tour operatorsan travel agents thus have very ditterent roles. The product that a tour operator offers to the customer is the “inclusive tour”, including ( ) .
A、transport
B、accommodation
C、services
D、all of the above
A.g.
B...
C.”
D.e.
E.g.direct
F.
