Which one is true about Apple’s peculiar innovation pro...
多项选择题Which one is true about Apple’s peculiar innovation process? (More than one correct answer)
A、 Insights do not move from users to Apple but the other way around.
B、 More than Apple listening to us, it’s us who listen to Apple.
C、 It contradicts the conventional management wisdom about innovation.
D、 Companies should start their innovation process by getting close to users and observe them using existing products to understand their needs.
