Hotels were among the earliest facilities that bound the United States together. They were. both creatures and creators of communities, as well as symptoms of the frenetic quest for community. Even in the first part of the nineteenth century, Americans were private, business and pleasure purposed. Conventions were the new occasions, and hotels were distinctively American facilities making conventions possible. The first national convention of a major party to choose a candidate for President (that of the National Republican party, which met on December 12, 1831, and nominated Henry Clay for President) was held in Baltimore, at a hotel that was then reputed to be the best in the country. The presence of Barnum’s City Hotel in Baltimore, a six-story building with two hundred apartments helps explain why many other early national political Conventions were held there.
In the longer run, too. American hotels made other national conventions not only possible but pleasant and convivial. The growing custom of regularly assembling from afar the ’representatives of all kinds of groups—not only for political conventions, but also for commercial, professional, learned, and. vocational ones—in turn supported the multiplying hotels. By mid-twentieth century, conventions accounted for over third of the yearly room occupancy of all hotels in the nation, about eighteen thousand different conventions were held annually with a total attendance of about ten million persons.
Nineteenth-century American hotelkeepers, who were no longer the genial, deferential "hosts" of the eighteenth-century European inn, became leading citizens. Holding a large stake in the community, they exercised power to make it prosper. As owners or managers of the local "palace of the public", they were makers and shapers of a principal community attraction. Travelers from abroad were mildly shocked by this high social position.
The word "ones" in paragraph 2 refers to ______.

A．He felt frightened by the war.
B．He felt cheerful.
C．He felt puzzled by the dramatic situations around him.
D．He felt burdened with responsibilities.

As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known. Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half hour television program or hundreds of ads in a magazine, Feature stories are much fewer in number and stand out clearly.Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Procter & Gamble faced a substantial publicity problem over the meaning of its 123 year old company logo. A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm sued news releases featuring prominent clergy that refuted the rumors, and threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumors were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, the media determine the placement of a story; ii may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company sponsored job program might go unreported or receive three-sentence coverage in a local newspaper.

A．They hire people at the lowest cost regardless of their skills.
B．They see the gaining of skills as their employees own business.
C．They attach more importance to workers than to equipment.
D．They only hire skilled workers because of keen competition.