CreatingtheLogisticsVisionNowadays,mostcompaniesarefamiliarwiththeideaof"missionstatement"asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:
What kind of goals can mission statement fail to achieve？（）
A.Fail to provide realistic guidelines to guide the actions to achieve results.
B.Fail to design a goal that everyone agrees.
C.Fail to point out a good goal.
D.Fail to implement effectively.
A.Themissionstatementseekstodefinethepur-poseofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefiningthelo-gisticsvisionofthefirm.Thepurposeofthelogisticsvisionstatementistogiveaclearindicationwhichbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstate-mentisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheener-geticandencouragingdeclarationthatgiveeveryoneawarmfeelingbutprovidenoguidelineforaction.Ideallythelogisticsvisionshouldbebuiltaroundthesimpleissueof"Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?"Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliv-eredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamen-talelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion"Whatactivitiesdoweexcelin?"and"Whatisitthatdifferentiatesusfromourcompetitors?"isthestartingpointforcreatingthelogisticsvisionstatement.Earlier,itwassuggestedthatthethreewords"Better,Faster,Cheaper"summarizesthewaysinwhichlogisticsvisionstatementcanprovidevalueforcustomers.Thecriterionforgoodlogisticsvisionstatementisthatitshouldprovidetheroadmapforhowthesethreegoalsaretobeachieved．Questions:
What
B.Fail
C.
D.Fail
E.
F.Fail
G.
H.Fail
