未知题型

湖南火炬公司是一家上市公司，2006年更换了原会计师事务所，拟委托天康会计师事务所审计其2005年度会计报表。请帮助天康会计师事务所对下列情况做出恰当的职业判断。
天康会计师事务所拟采取一些调查手段对湖南火炬公司的诚信度进行调查。以下方式中不恰当的是( )。

A.采用问卷的方式向社会公众进行调查
B.向有关律师进行咨询
C.向前任注册会计师咨询
D.雇佣职业侦探对管理当局进行调查

【参考答案】

A
解析：社会公众不是一个具体的调查对象。

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A注册会计师接受委托对Y公司2006年7月1日与M商业银行签订的借款合同及所涉及的财务会计规定遵循情况进行审计，注册会计师必须对相关问题进行考虑。
注册会计师接受委托，对法规、合同涉及的财务会计规定遵循情况进行审计时，应当考虑其专业胜任能力，如果主要事项超越其专业胜任能力，注册会计师应当考虑利用专家的帮助。( )

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未知题型

Google Closes In on DoubleClick Deal
Score one for GooglE.The Federal Trade Commission ruled DeE.20 that it would not block Google's (GOOG) proposed＄3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Google's favor marked a major win for the Web search Goliath, which is battling to expand its considerable share of the ＄30 billion online advertising market beyond tiny text ads related to Web queries.
But Googie can't claim victory yet. The European Union's antitrust commission still needs to sign off on the merger before Google can begin incorporating DoubleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. 'This is round one of a two-round battle,' says Jeff Chester, executive director of the Center for Digital Democracy (CDD), a nonprofit public interest group that opposed the merger. 'The EU can kill the deal, there is no question about it.'
The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendations concerning online customer data collection and privacy.
The Personal Business of Ad Placement
Google has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleCliek in April (BusinessWeek.com, 4/14/07 ). Competitors for online ad dollars, such as Microsoft (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to display ads, the poster-like banners--DoubleClick's forte--that run on most Web sites.
Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit the Web pages in its network. The more data they collect, the better they can match a marketer's ad to a potentially interested customer, and the higher the premium they can charge on the aD.
But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone's privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/ DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of the display-ad market to give Google an unfair monopoly. 'Competition among firms in this market is vigorous and will likely increase,' the commission majority wrote in a statement.
Increased Competition
Recent announcements by Google's chief competitors support this argument. On DeC.19, Microsoft—one of the few to challenge Google's merger before the FTC--announced a ＄500 million, five-year advertising deal to place ads on Viacom's (VIA) network of popular Web sites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the data it has about visitors to Viacom's sites.
Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social network in the U.S., after News Corp.'s (NWS) MySpace, and well-trafficked social news site Digg (BusinessWeek.com, 9/19/07 ). 'When Microsoft comes into a room and talks about anticompetitive behavior. and threats to privacy, no one can take them seriously,' says the CDD's Chester.
It also didn't help Google opponents that many of the company's competitors recently
A.Google doesn't agree to certain conditions.
B.The European Union needs to sign often the mergE.
C.Google has raised concerns about consumer privacy.
D.Google can't begin incorporating DoubleClick into it's business.