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未知题型

When we are speaking face-to-face with someone, how do we understand the meaning of the other person's speech? By the words that the other person uses, of course! This is true, but it is not the whole truth. According to some experts, comprehension(理解) of another person's speech includes more than the actual words. In fact, they say that the actual words contribute only between seven percent and ten percent to our understanding of the messagE.In addition, such things as intonation (声调), rate of speech and non-word sounds also contribute to our comprehension.

A.
【参考答案】

当我们面对面与某人谈话时如何知晓对方话中的含意?或许有人会说这当然要通过谈话时所运用的语言来判断。这的确是事实却不是事实......

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未知题型
Some consumer researchers distinguish 【C1】______'rational' motives and 'emotional' (or 'non-rational') motives. They use the term 'rationality' 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.E., satisfaction). 【C5】______ a marketing context, the term 'rationality' implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. 'Emotional' motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual's own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer's own psychological fielD.For example, a product purchased to enhance one's self-image (such as a fragrance) is a perfectly rational form. of consumer behavior. 【C17】______ behavior. did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranteD.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ 'needs' obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C1】
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